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DISCOVER PROJECT

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DISCOVER PROJECT

Sustainability

Performance and the planet

2025

I didn’t get into racing to save the planet, but motorsport gives me a platform to work toward meaningful solutions by living my passion (and driving super fast). We’re committed to a POSITIVE, TECH-FOCUSED approach to sustainability through innovation. In our pit box, FEAR is a dirty word.

Fun fact // I developed the powertrain in my Can-Am Pulse when I raced the Rotax Project E20

Racing to the Future

From race to road

There is no silver bullet. The path to sustainability through innovation is about experimentation, innovation, and devising the right answer for a particular context. I prioritized electric motorsport because I wanted to be at the forefront of the sport, being a part of the solution to sustainability.

As the first young driver in the world to prioritize electric motorsport, I've been invited to prototype, test and develop a number of projects from karts to cars. Learning by doing and being involved in the process has given me an incredible first-hand knowledge. It's also earned me the street cred to represent some of the best organizations in the world focused on sport, sustainability, innovation and the future.

My commitment to finding solutions, learning along with my fans & community, and prioritizing this new future of motorsport will lead a whole new generation of fans, drivers and teams.

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'I always say, don't knock it till you try it. Once you've put your foot to the floor and felt the power & acceleration of an electric race car, you won't deny how much fun it is. We're here to test the future technologies, and I'm having a blast doing it. — Ellis